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Facebook is used by almost everyone and by people of every race & age, but did you thought, how Facebook helps to establish business and promoting product or service?
“Facebook Was Not Originally Created To Be a Company. It Was Built To Accomplish a Social Mission – To Make The World More Open And Connected.” – By Mark Zuckerberg
Nowadays Facebook is a huge platform where user stays online most of the time, so promoting business & providing services on Facebook happen to be a good decision.
Let’s Have a Look at Facebook By Numbers:
Below are some of the stats, which clearly depict how Facebook is useful for business, no matter you are a Start-up, SME, or multinational organisation:
- On an Average of 1.37 billion People log onto Facebook daily and are considered to be daily active users.
- Over 307 million people are on Facebook in Europe.
- Every second 5 New Profiles are Created.
- Highest traffic occurs mid-week between 1 to 3 pm.
- Engagement is 18% higher on Thursdays and Fridays.
- Total photo upload are 300 Million per day.
- Per Visit, Average time spent on Facebook is 20 minutes.
- What happens in 60 seconds on Facebook:
- 510,000 comments are posted,
- 293,000 statuses are updated,
- 136,000 photos are uploaded.
As Per Source- Zephoria
What can Facebook offers to your business? Let’s Find Out-
Potential Lead Generator:
Facebook has the most of the users in the world after google. Promoting a business on Facebook can return good results, But Is It that easy? No, To generate traffic from Facebook, a business should stay consistent and provide regular update regarding the products or service, which will lead to increased user retention and will generate referral traffic.
Content Drives Internet, Create Conversation, Content is the King, Yes, Umm but How?
A business promoting their services on Facebook must have a content strategy. Content helps to sell the business. Content have various faces such as Video, Audio, Pictures, Infographics, Pdf files Excel Sheets Etc. Create original content such as promotional offers, Advertisement, Fun facts, Quizzes, Challenge post, Free Resources videos, Polls, audiobooks and then promote it, share it. Stay Consistent.
Types of Pages Offered by Facebook:
Facebook provides various different features for all different categories of pages. As of Now there is said to be 6 Main categories of pages:-
- Local Business or Place.
- Company Organization or Institution.
- Brand or Product.
- Artist, Band or Public Figure.
- Cause or Community.
And further they are divided to 65 different sub-categories. In these categories there are millions of companies, brands, artists and communities have their business pages. It depends on the category on which your business lands to; every Facebook page has its own features and set of audience.
Once the respective page is made on Facebook, soon after making a page, Recommendation, paid promotion ad campaign are being provided to the Admin of the page for promotion, these features are provided to the administrator for growing hacking of the page.
Facebook has billions of users, no need of introduction to it, getting millions of reach, likes, shares etc. depends on the audience to which the business caters to. If is business has large audience, then their services will have a good exposure rather as compared to smaller business enterprise or start-ups (SME).
Getting customers from Facebook will only be successful if a business maintains their Facebook page on a regular basis and interact with customer and provide them options like Facebook Services Tabs provided on Facebook pages for business to showcase their services and provide prices.
For Small Medium Enterprise (SME) or start-ups who cannot afford for website shop features or third party shop feature, Facebook Shop Feature is here for rescue, a section where all the respective product and services are listed which a business provides for their customer base on Facebook.
Essential Facebook Metrics a Business Should Take Card Off:
Here is some of the Key Performing Indicators (KPI); a business should measure if they want to establish a good customer base on Facebook and track user behavior:
Analytics & Page insights:
Analytics & insights of page helps to understand peoples who are associated or getting associated to your page. Some of the most important metrics like:
- People Talking about This
- Organic Reach.
- Likes & Follows
- Referral Traffic
Shows the advertisement metrics of Facebook page such as Impression, CTR, CPM, CPC, Facebook sponsored content, for the business whose main aim is to promote their business through advertisement or paid campaigns.
Audience targeting on Facebook is an important thing and must important metric to measure. Audience can be targeted in mainly 3 ways:
- Core Audience
- Custom Audience
- Lookalike Audience
Which are broadly classified such as:
Making a business page on Facebook is like a NO-BRAINER, but maintaining it and making it a good way to get referral traffic requires efforts. We have tried to cover all the aspects of how Facebook is Important for business. For queries kindly reach out to us on our Facebook page.
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