Backlinks, also called “inbound links” or “incoming links,” are created when one website links to another.
The Backlinks are specially valuable for SEO prospectus because they represent a “vote of confidence” from one site to another site. The link to an external website is called a backlink.
Backlinks help in getting better search engine rankings.
WebSite A has a external link to WebSite B.
WebSite B has a BACKLINK from Web Site A.
Competitive backlink research
Competitive backlink Analysis or research is done for examining the backlink profile or the collection of pages and domains linking to a website of a competitor that’s already ranking well for your target keywords.
Tools like Link Explorer can be used to uncover these links so you can target those domains in your own link building campaigns.
Common terms related to backlinks